Builder of things+ is an AI product company. We build and operate our own consumer products — designed with a director's eye, engineered with a defense contractor's discipline. Not work-for-hire; products we own and run.
Product, design, AI, and code from the same room — no telephone game between idea and launch. Every product runs on Vesper, our shared AI infrastructure, so taste and technology never drift apart.
The best ideas die in execution. The best executions die without taste. Builder of things+ exists so neither has to happen again.
Twenty-five years at the apex of brand and influence — as Chief Creative Officer & Vice Chairman of Y&R India, and Partner & Executive Creative Director in Dubai, where he founded Studio Central — across three arenas most people never touch one of: film, sport, and government at sovereign scale.
In Dubai, he was Partner & Executive Creative Director on the global launch campaign for Emaar's Burj Khalifa — positioning the tallest building on earth as the definitive address in global luxury real estate. In India, he was a founding member of HRX by Hrithik Roshan, building a film star's equity into one of the country's defining athleisure brands from the ground up. And as an advisor to the Executive Office of H.H. Sheikh Mohammed bin Rashid Al Maktoum, Ruler of Dubai, he worked where ideas don't become campaigns — they become policy, capital allocation, and the trajectory of a city.
The pattern underneath all of it: take a person, a place, or a product, and build it into something the market can't ignore. He's done category creation, brand-building, and statecraft separately. Vesper is the bet that he can run all three at once — at software margins.
Burj Khalifa — market-defining positioning, narrative control, and luxury structuring. Establishing defensible leadership, driving high-velocity revenue, executing global campaigns, and leveraging cultural authority.
HRX by Hrithik Roshan — leveraging celebrity equity, monetizing IP, accelerating valuation, and building the brand as a strategic asset.
Advisory across strategic initiatives within the Executive Office of H.H. Sheikh Mohammed bin Rashid Al Maktoum, Ruler of Dubai. At sovereign scale, ideas translate into policy frameworks, capital allocation, and integrated systems that redefine the trajectory of cities.
Vesper is the spine. AUDISH finds the talent, DOUBLE clones the talent, RUSH directs the talent. DARLING is consumer AI with a co-founder the world already follows. YARDLY and OUD&FORM are taste-led commerce. BOL and TEACHER X are the Bharat infrastructure layer.
An intelligent assistant with emotionality. Configurable for any app. Intelligence is becoming free; every model will be smart. The difference between products won't be IQ — it'll be how the assistant inside them feels to talk to.
We own the pipeline end-to-end. No vendor's hidden prompt overrides the persona a product defines.
India has 60 million merchants. Most still bill on paper, or on POS systems built for someone else's shop — English-first, keyboard-heavy, hardware that costs more than a month's margin. Bol is the opposite of that.
Customer points at Parle-G and a Thums Up. You say it out loud — Hindi, Tamil, Bengali, whatever lives behind the counter. Bol hears the items, pulls the prices, totals the bill, prints the receipt, logs the sale — and decrements the shelf in the same breath.
5 a.m. in any Indian town — a room of forty students, a whiteboard, a teacher who makes them understand what school never could. Patna. Indore. Madurai. Guwahati. Their students know their name. The rest of India doesn't.
The aggregator for India's best regional teachers. Every state. Every language. Every competitive exam. The big platforms hire stars and dub lectures. We go district by district.
Calendar, reminders, the thread you forgot to reply to — done. Books the flight, orders the gift, finds the dress, holds the table. Knows your skin, your size, your style, your people. The more you talk, the better she gets.
3 a.m., mid-spiral, mid-celebration. Not a wellness app. A friend with infrastructure.
A licensed digital twin for film stars, cricketers, musicians, and the estates of legends. Trained on a lifetime of public work, capable of speaking and performing across languages and formats no human schedule could cover.
A Shah Rukh ad in fourteen languages by Friday. A Rajinikanth campaign re-cut for six regional markets without a new shoot day. A Lata Mangeshkar voice on a film score decades after her passing — all under signed agreement, with talent or estate approving every frame.
Submit a tape from anywhere; Audish drops the performer into the rooftop, the chawl, the boardroom, the Mercedes — the exact frame the brief calls for. Casting directors don't imagine the cast anymore. They watch it.
India's searchable, verified, language-tagged, format-aware talent pool — the one the industry has never had. The data compounds. Every audition rendered teaches the system.
The production layer underneath your agency. Same director, same brief, same brand — without the shoot day, the flight, or the six-week timeline. The celebrity is already cleared, already licensed, already in our roster through Double.
Pricing per spot or per window — never per shoot day, never per celebrity-hour.
At its center is Vesper — a collaborator who knows fabric the way a senior pattern-maker does. She knows how a linen behaves on the bias, why a 12oz canvas wants a walking foot, when a charmeuse will frustrate you. You describe what you're making; she helps you find it.
The fabric itself comes from DTLA's fashion district — the same stores that have supplied designers for half a century, now reachable from anywhere. Yardly sources, picks, and ships.
Each object on this site was placed here by a human with taste. That is the only thing every entry has in common. A $14 lockpick and a signed Steve McCurry print share the same page because both earned the slot the same way — someone looked at it and said yes.
One image, four to six lines of specification, a provenance line when there is one to publish, a ships-from line. Reverse chronological. Auction-catalog dry. From fourteen dollars to forty million, every entry is presented the same way.
Product, design, AI, and code under one roof — every layer of our own products, from first idea to shipped release, with no handoffs and no drift.
Every product in the portfolio runs on Vesper — our proprietary assistant layer. Persistent memory, configurable personality, real-world action.
Talent. Commerce. Consumer AI. Bharat infrastructure. Every product is a category bet — not an experiment.
Most product teams are one or the other. We're both because Sam is both — twenty-five years of brand craft underneath the code.
Every product ships with a defined visual language, voice, and emotional register. Nothing gets out the door looking like AI-generated soup.
One identity layer. One memory graph. Every product we ship makes the next one better. The portfolio is the moat.
Most teams ship one product a year. We ship eight in parallel because the infrastructure is shared and the taste is centralized.
The tools just got good enough that one company can do what used to take twenty. Generative AI for film and image. Foundation models for assistants. Voice synthesis indistinguishable from a person. Edge compute that scales to a billion users from a laptop.
The taste, the timing, and the technology are finally in the same room.